“this puts an end even to the imagining of the image, to its fundamental illusion since, in a computer generation, the referent exists and there is no place even for the real to ‘take place,’ being immediately produced as virtual reality…All this leads inevitably to the death of photography as an original medium. With the analogue image it is the essence of photography that disappears. That image still attested to the presence of subject to an object…
The problem of reference images was already an absolute one: how is it with the real? How is it with representation? But when, with the virtual, the referent disappears, when there is no situation of a real world set over a light-sensitive film…then there is, ultimately, no possible representation anymore.”
one last Baudrillard post for the time being



![new-aesthetic:
“Someone worked really hard to make the language just right, just the way they wanted it. They were so sure of it that they printed it in ink, on paper. A screen always feels like we could delete that, change that, move it around. So for a literature-crazed person like me, it’s just not permanent enough.” [Jonathan Franzen]
[Franzen’s] speech raised heated discussions in newspaper columns and on the internet. The focus was mainly on defending technology and e-books as a viable and improved evolution, and on how he was being retrograde. What was missing from the discourse was the fact that technology has also violently altered printed books in a way from which there is no return. We are so disconnected from the means of production that nobody seems to be aware that books are produced very differently then they were 100 years ago. Digital files are exchanged between writers, publishers and printers all over the world.
In the context of the Piracy Project, which we initiated in London in 2010, we discovered cases, which not only took control over the object, but over the content. Inspired by Daniel Alarcon’s article in Granta magazine, “Life Among Pirates”, we traveled to Peru and discovered, for instance, a pirated version of Jaime Bayly’s novel No se lo digas a nadie with two extra chapters added. This physical object may look obviously pirated to a trained eye but could easily pass as the original if you were not looking for differences. The extra chapters are good, good enough to pass undetected by readers.
Rhizome | The Impermanent Book](http://25.media.tumblr.com/tumblr_m3aaj21yLX1qjjis9o1_500.jpg)