"…context is much more specific than one might think. When we look at photographs, we process them according to the context we find them in, the context they’re used in. Different contexts work with very different rules. This is also why there still are so many debates about aesthetics: The same aesthetic can have very different meanings in two different contexts. Crucially, for certain contexts we are trained to see certain types of aesthetics. We can talk about photography as much as we want, but it’s not one monolithic entity, where one size fits all, where every discussion automatically makes sense for every context. Thus when we talk about photography, we have to make sure we establish the context."