“It’s aim was to produce theoretical models for improving the efficiency of information transfer and communication channels. The theory found a broad range of technological and social applications in the post-war decades and also left considerable traces in the sphere of cultural production, especially around 1970. The transfer of information became a self-imposed task for a wide range of cultural producers.
Thus, conceptual artists adopted a position literally as brokers of information. In their practice as artists they would subject the manual work to a protocol ( a set of explicit prescriptions and rules) and in many cases completely separate the conception of a work from its execution, denying responsibility for the latter. By reducing a work to the ‘information-value’ of a concept, protocol or script, these artists seemed to accept the premises of information theorists about the possibility — or need — to reduce the act of communication to an efficient exchange of ‘bits’.”
-During the Exhibition the Gallery Will Be Closed
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